The same inspector went back on Saturday and was again denied access to the roof.Įlon Musk’s giant X logo on top of the building formerly known as Twitter HQ…Īppears to be held up by sandbags /dLtPpekpXr- Matt Binder July 30, 2023 A building inspector showed up on Friday and notified the company that it needed a permit to install the new sign but was denied access to inspect the sign on the roof, meanwhile an employee told the inspector that the new X was a “temporary lighted sign for an event.” According to a filed complaint, the inspector told the company it needed to legalize the installation or take down the X (with a permit). I’m sure, I’m absolutely sure that this is a danger especially to them.”Ĭity officials weren’t amused either. There are a lot of seniors who live there. “This building, it’s largely rent controlled. Even with the shades down …, it was to the point where we couldn’t even watch the movie we were trying to watch in the living room and we had to move to the other side of the apartment.” Another neighbor told CBS News Bay Area that she initially thought the flashing was lightning. on Friday, “they had it at full blast, strobing, and it lit this entire area up like it was daylight. Beale July 29, 2023Įxactly what I wanted flashing into my bedroom at midnight 😅 #TwitterX /QntCWuu0O7- Adam Vagner July 29, 2023Ĭhristopher Beale, a KQED journalist who lives across the street from the company formerly known as Twitter, later told KTVU that around 11 p.m. Here’s another angle I forgot I had that shows the X strobing.Īlso, my apartment building needs a bath. That night, the extremely bright lights of the X began flashing furiously, illuminating the neighborhood with a strobe effect and quickly drawing ire from blinded locals: On Friday, while Twitter users continued trying to adjust to the big bewildering rebrand, a large X was abruptly erected on the roof of Twitter’s San Francisco headquarters.

If there’s one thing we know for sure, one week into Musk-Twitter’s new X era, it’s that the rollout of the company’s new logo, like countless other changes at the social-media giant since the bull-in-a-china-shop billionaire took over, wasn’t a fully formed idea. An aerial view shows a newly constructed X sign on the roof of the headquarters of the social-media platform previously known as Twitter in San Francisco on July 29.

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